Leadership Team

Meet the team behind our success

Daniel Hofmann

Chief Executive Officer

Daniel Hofmann sits on the board of various for profit and non-profit organisations in Montreal. Daniel holds degrees in Biochemistry, Strategic Management and Human Resources from McGill University and HEC Montréal. He is a serial entrepreneur and tech lover and has an infinite appetite for books, regularly reading a dozen per month.

As CEO, Daniel’s vision is to advance dry eye diagnostics and treatment and bring these solutions to patients worldwide. He is committed to building a customer centric company that differentiates through innovation, medical expertise, and strong ethical values. Though always carrying the very latest in technology, Daniel is old school in doing business through handshakes and the mantra “my word is my bond”.

On a personal level, Daniel is a dedicated husband who actively supports his wife’s political career in Ottawa, as well as being a father to an active toddler.

Ilan Hofmann

Founder, Chairman of the Board, and Chief Scientific Officer

Dr. Ilan Hofmann is a recognized leader in the international research community with various patents and publications to his name. Ilan has a wealth of industry experience and scientific knowledge and has led the development of many first-to-market products in the ophthalmic and orthopedic fields.

In his early years, Ilan was part of a team of scientists that developed clinical applications of the hyaluronan molecule in ophthalmic and orthopedic surgery, as well as for use in the treatment of dry eye disorders in humans and animals. Over the years, Ilan developed many innovative and unique products, which were licensed out to companies across the world. Today, his inventions have been commercialized in more than 30 countries, and as the patents have expired, have led to many other products based on these original inventions.

Ilan holds a PhD in Biochemistry from McGill University and is fluent in 4 languages.  He enjoys learning every day, and his pride and passion is developing world-leading dry eye products.  Ilan is a devoted family man and animal lover.

Blair McEwen

Director of R&D and Product Management

Blair McEwen has his finger on both the pulse of the market and the research community to spot trends and leading-edge product opportunities. He manages the product portfolio of the company and is responsible for driving new product development forward. With R&D partners around the globe, Blair works around the clock.

Blair is a proven leader with over 20 years of experience in sales and marketing, product development and corporate strategy. Blair earned his Bachelor of Engineering and Master’s in Business Administration from Concordia University.  In his spare time, Blair enjoys reading research papers and surfing the web for the next cool thing. His diverse background makes him like a swiss army knife in I-MED’s pocket. When someone in the office gets intimidated and says, “This is rocket science”, I-MED is blessed to have its own trained rocket scientist in Blair. He is passionate about his work, his wife and 3 kids, and his bikes!

Laura Baldassare


Laura Baldassare brings drive and determination to her role as Director of Marketing. With a focus on marketing strategy and creative content, she is more than happy to focus on selling the company’s brand as opposed to selling herself. She is a results-oriented leader with over 20 years of experience in marketing and is a person who is all about the details.

Laura earned her Bachelor of Commerce degree from Concordia University. She has been working in marketing within various industries over the course of her career and took an extended break from Corporate Canada to raise her kids. She is a big supporter of both the “stay at home” mom and the “get paid for your job”
mom and recognizes the value that both roles play in society.

Laura loves a good debate, both at work and at home, and is often found challenging the status quo. In her spare time, she is usually re-organizing something, or in an arena with her husband watching their 2 daughters play ringette.

Nancy Erickson


Nancy Erickson is passionate about her role as Director of Human Resources. With over 25 years of experience in HR, she possesses strong interpersonal skills, is highly organized, and creates a safe and professional environment in the workplace. She is a leader with high integrity who embodies the company’s culture and values and seeks to ensure that every employee is on the right trajectory and path.

During the course of her career, Nancy has created and implemented new organizational policies and procedures for various companies across different sectors. Her strong analytical and communication skills help her to effectively identify the needs and improvement opportunities within each department. Nancy is recognized for leading teams with passion, fostering a culture of excellence and cross-functional collaboration.

Nancy is married with two sons and is a big fan of the NFL. She is also an avid reader and loves to help others organize all aspects of their life.

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